A Case Against Individualisation, Egocentrism, and Snowflake Worldviews

It’s an argument as old as time. The debate continues to understand where we live on the spectrum of individualisation on one hand and collectivism on the other.

The fitness industry loves this. 

Anecdotally, I know how much the fitness industry loves to project this based on the amount of people who reach out wanting personal training. Maybe this is an exaggeration, but I can count on zero hands how many people need individualised training plans. I say that because if I said “1 in 10” or “very few” people actually need individualisation, you’ll think that it’s you. Here’s the deal…

We’re just not that special.

Most people that are hell bent on personal training have such low capacity and/or such general goals (nothing wrong with either of those) that the most foundational of programs would get them fit for years.  

The people who need specific training programs are people with a training age of more than a decade under their belt. They are at 90% of their genetic potential and they want to bite and claw their way to being 1% better. 

It’s not just fitness, either. 

I do a fair amount of consulting on the topic of adaptive leadership and the design of developmental culture. And, there’s the shocker.. The multi-billion dollar corporation, the six person sales team, the Major League Baseball Player Development Department, and the Special Effects Graphics Agency all have the same problems. 

My two cents? Get into a quality collective environment and go get what you came for!