Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

LIMITED DROP: Transcend and Include Long Sleeve

Long sleeves, anyone? This tee won’t fit in any one box (SEE: transcendence). Celebrate all things the DEUCE is and is becoming. It’s endless.. just like you!  “The only way

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Notorious DEUCE Holiday Party Returns!

It’s time to celebrate an incredible year together at DEUCE! You, your friends, and your family are invited to the 2023 DEUCE Holiday Party. Join us at Ōwa on Abbot

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Vulnerability: Who Will Go First?

You want to live in a world where others are vulnerable, I promise you. Without it, you’ll never be told you’re beautiful or loved. Every shopping option will be a

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The Last Athletic Attribute: Body Language

You’ve lost before you even start with poor body language. Conversely, great body language won’t guarantee victory, but poor body language can nearly confirm demise at the highest level.  There’s

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Language Matters: Posture vs. Pose

What’s the difference between a posture and a pose? Until last week, I’d never considered it, but according to Russian sports scientist, Dr. Nicholas Romanov, the difference is critical.  Dr.

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