Leadership Laboratory

3 Ways DEUCE Hiring Practices Challenge the Industry

When you think of a trainer, I’m not sure if we picture the same things. I see miscellaneous sweatshirts, sweatpants, and shaker bottles in the back seat of a car

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Olympians Don’t Know How to PR on Their Big Day (and What That Means for You)

I first had this discussion with Coach Brian McKenzie circa 2010 or so and guess what? Things haven’t changed.  Olympians don’t PR in the Olympics.  That’s a problem, because literally

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Piecing Together the “Truth” with Human and Animal Perception

In our leadership development work behind the scenes here at DEUCE Gym a constant topic of discussion is perception. The reason being is that when complex humans who work in

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“Only Good Things Happen to Me”

No, not “fake it ‘till you make it.” It’s not entitlement, either. It’s a posture of positivity that guides your movement through the world to expect goodness and your desires

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This One Tool Instantly Improves Copywriting Performance by 36%

The following is an installment from the weekly teaching of Leadership Laboratory, an international cohort of 100 leaders who share a desire to build better leadership capacity and design better

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