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It’s Time to Kill Drop-In Culture
Yin and yang, right? Where there is great light there is a shadow of darkness on the other side. This is how I feel about the revolution that fitness went …
What Gangs, NFL Teams, Special Forces, and a Garage Gym Have in Common
What does gang culture, the Tier 1 Special Forces Team that conducts America’s most sensitive secret operations, the Seattle Seahawks, and DEUCE Gym all have in common? A distinct rite …
PODCAST: Filmaker Tyler Nilson’s Creative Journey
In Episode 2 of Season 2 of the Hold The Standard™ Podcast, host Logan Gelbrich welcomes filmmaker Tyler Nilson to discuss the profound journey of pursuing creative excellence and personal …
Learning Inextricably Linked to Humility
I’m confident that all people reading this sentence would say that learning is inherently “good”. The positive connotation is pretty straightforward. That said, learning has some requirements. The act of …
Data Reveals the Real Reason People Quit Their Gym
There is one metric that stands over the rest when it comes to retention. The data is clear, people that show up to the gym don’t quit. Our technology partner, …