Breath + Exposure
Where the Fitness Industry Goes, We’re Running the Other Way
If the fitness industry was a leader worth following, we wouldn’t be spending more money to get less fit as a country. The pirate flag we fly over our facility …
Humor, Objectivity, and Not Taking Yourself to Seriously
They say comedy is a low-status art. There’s nothing funny about being hot or rich or elite. That’s why comedians use self-deprication to make jokes, which is especially important when …
DANGER: External Identification
Identifying with what you do is a very dangerous habit. Avoid it at all costs. While most people do this with their career (and we’ve heard about all that ‘doing …
All Welcome to Memorial Day “Murph” Event
You’re invited! Memorial Day is an important holiday to DEUCE and the community that holds us together. We’d like to invite you this coming Memorial Day to 110 Lincoln Boulevard …
Dear Gym Hoppers: Follow a Program
In the early days of the functional fitness revolution, they used to call it the Shiny Squirrel Program. People would scour the internet looking for “good workouts” and they would, …