DANGER: External Identification
Identifying with what you do is a very dangerous habit. Avoid it at all costs. While most people do this with their career (and we’ve heard about all that ‘doing …
Weightlifting tips
All Welcome to Memorial Day “Murph” Event
You’re invited! Memorial Day is an important holiday to DEUCE and the community that holds us together. We’d like to invite you this coming Memorial Day to 110 Lincoln Boulevard …
A Case Against Individualisation, Egocentrism, and Snowflake Worldviews
It’s an argument as old as time. The debate continues to understand where we live on the spectrum of individualisation on one hand and collectivism on the other. The fitness …
Vacuuming Potatoes Like Your Life Depends on It
The following sentence is not a MadLibs. Last night I saw a man vacuuming the potatoes and I had an epiphany. It’s true. I was in the produce section of …
A Surprising Fact About Those Who Read the DEUCE Blog
In 2017, I found myself standing in a room full of strangers in Spain. At the time, DEUCE was gaining a cult following, mostly among gym owners, because how we …