Dividing the Audience with Alice Cooper

Pop quiz! All of the sudden you’re a manager of an average musician. Your client has modest talent and his music isn’t very good. Despite the circumstances, how can you still sell millions of records? 

Shep Gordon did it. 

Not to mention, this isn’t the first time we’ve discussed Mr. Gordon. He would have a specific answer for the pop quiz above because he successfully did it. His first client was legendary rocker, Alice Cooper. At the start of Cooper’s career, his talent didn’t indicate he’d have the career he ultimately had but his manager had an idea. 

Shep Gordon decided that if he could make every parent hate Alice Cooper, they’d sell millions of albums to their children. This backdoor approach worked like a charm. All of the marketing and PR for Alice Cooper was distasteful, raunchy, and controversial on purpose. 

Chances are you aren’t looking to build a career in rock and roll, but there might be some learning here for you. Shep Gordon’s genius was an exaggerated understanding that success rarely comes from attempting to make everyone like you. The best art divides the audience. If you’re moving through the world trying to be liked, you probably aren’t going to be uniquely successful.

2/6/23 WOD

DEUCE Athletics GPP


Incline Bench Press


Complete 3 rounds for quality of:

20 DB Tricep Overhead Extension

10 Chest Supported DB Row


Then, complete 4 rounds for MAX reps:

In :90

Bull Run

Max Slam Balls (20/10)

-Rest :90-




Supine Grip Bent Row


Complete 3 rounds for quality of:

8 DB Roll Back Triceps Ext + Max Close Grip DB Floor Presses

12 Rev Grip Inverted Rows

20 Banded Pull Aparts


Then, complete the following for time:

100 Wall Balls (20/14)

**EMOM perform 3 burpees