A guy called Simon Sinek got famous helping millions of people “Start with Why.” His book by the same title appropriately connected that the best work done in human lives, in teams, and corporations eventually find a North Star that helps them understand why they are doing the work in the first place.
At DEUCE, we are clear on our why.
It comes from a core belief that despite the details of the gym business, training methods, and the results people get from training that there is a more profound and general truth. We believe that..
“The process of overcoming the gap between who we are and who we want to be is life’s highest aim.”
There’s a lot baked into this statement. Consider this. It’s never ending, process oriented, and always delivers value to those in pursuit of it.
Naturally, we put it on a hat. The “Apology Hat” is now shipping world-wide. We find the ridiculous amount of text and self-deprecating apology a fun way to share one of our deepest beliefs.
Thank you for coming to my TED Talk.
SHOP.
6/9/25 WOD
DEUCE Athletics GPP
Complete 5 rounds of the following:
1 Front Squat
Complete 3 rounds for quality of:
12 Goblet Hold Rotational Roller Lunges(total)
10 Heel Elevated Goblet Squats
:40 Hollow Hold
EMOM 8
Min 1: :30 Max DB Alternating Db Snatches
Min 2: 6 Renegade Rows
DEUCE Garage GPP
Make 8 attempts at the following complex:
4 Cleans
3 Jerks
Then, on a bike or rower, complete 3 rounds of the following for calories:
2:00 sprint
6:00 active recovery