The Golden Era of Programming Culture is Over

In our continued effort to develop remarkable coaches, our coaches development program, Coach’s Prep, hosted renowned strength coach, Chris “Tex” McQuilkin a few weeks ago. In his lecture, he reaffirmed a long held belief that we hold, which says that “fitness is free.” 

Coach McQuilikin offered a key distinction between “programming” (writing and designing training sessions) and coaching {implementing the prescribed training). According to Coach McQuilkin, there is plenty of programming going on these days, but little coaching. 

And, we agree. 

There was an era in performance training where if you asked an athlete or gym owner about their training, they would mention one of the programs currently en vogue as street cred.

Those days are over.

And, thank goodness, because without effective coaching the Golden Era of programming weren’t golden days at all. 

A quality program isn’t rare and, at best, it’s necessary but not sufficient for an effective training experience. If you’re reading this sentence, you deserve a coach. Period.