A Future of Human (Coaching) Connection

The world is changing with increasing velocity. Machine learning, artificial intelligence, 5G, and other progressive technological advances are setting the stage for a future landscape that we might not recognize. 

What does this mean for us all? It means almost no industry will be spared from disruption. As long as we utilize our bodies in a physical space, however, physical capacity will be relevant. Some thinkers presuppose the future of humanity will make such a physical reality obsolete but, until we make our bodies obsolete, physical training will be inherently valuable and particularly resistant to the disruption we’re seeing in other industries from the automotive industry to medicine. 

When misunderstood, physical training is simply about stressing for adaptation. This worldview that says more miles, more sweat, and more calories burned is the long and short of the ingredients for fitness development. It’s this perspective that attempts to disrupt fitness with technology from companies like Peloton stand on.  The problem is, true physical development has at least two critical elements. Firstly, there’s the stress that drives adaptation that we’ve mention. Second, there’s skill. This means movement must be learned and refined. In other words, it’s not just what you do, but how you do it. 

As long as physical development matters, skill development matters. This means coaches matter. As technology launches forward, we will still lean heavily on the importance of real coaches interfacing with real students. Thank, goodness.  


Logan Gelbrich   


9/6/19 WOD


Minute 1: 12 Chest-to-Bar Pull Ups

Minute 2: 12 Chest Supported Barbell Lat Pulls

Minute 3: 12 Slam Balls (30/20)


Then, AMRAP 4

5 Deadlifts (315/205)

8 Burpees Over Bar


-Rest 2 Minutes-



3 Deadlifts (405/275)

8 Burpees Over Bar