Breath + Exposure
Dear Gym Hoppers: Follow a Program
In the early days of the functional fitness revolution, they used to call it the Shiny Squirrel Program. People would scour the internet looking for “good workouts” and they would, …
When Writing Dies, So Will Our Abilities to Win an Argument
Most martial artists will tell you they are never looking for a fight. Similarly, I’m not sure anyone should be looking for an argument. But, the practice of organizing your …
Complicated Training is a Red Flag
It’s a tale as old as time. Insecure coach (or “trainer) fears not mattering enough to lead straight forward, necessary, highly effective training sessions and gets cute. Coaches don’t get …
A Surprising Outcome from a College Pottery Class
There’s a modern fable about a college pottery class with a surprising lesson. In the story, the professor of the ceramics class tells half the class that their entire grade …
Copywriting 101: Mastering the “Eye Treat”
The following is an installment from the weekly teaching of Leadership Laboratory, an international cohort of 100 leaders who share a desire to build better leadership capacity and design better …