venice beach

Once a year the Hold the Standard Summit tour makes a stop in Los Angeles. After a sold out weekend last year, the event is expected to be bigger and …

For the first time ever the ‘Hold the Standard’ Summit will take place in the United States. After successful seminars on two different continents, the Summit is coming home to …

Ladies and gentlemen, I’ve got an idea. Here it goes. We all, students and coaches alike, show up to 110 Lincoln for some version of the same goal. We all …

With the gym up and running, we’re please to announce a new branch of our fitness school. Each Saturday we are offering a two hour ‘Skills and Drills’ session from …

Oh, boy. I owe you an apology. I must not have been very clear. You see, what we do here isn’t very sexy. It’s not shiny, and it surely isn’t …