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On Newness

As the one of the most capable, resilient species on the planet, we must also be willing to admit that us humans are quite easy to trick. If our levels …

Why Would You?

Maybe things seem mistakenly obvious to me, but I often have socially unacceptable feelings about individuals that have the tools to help themselves but still waffle. If you find yourself …

Curiosity > Wisdom

My favorite question for myself and others is, “What are you becoming?” It’s the directionality of the question that maintains its relevance. It’s inherently process oriented, which trumps any focus on …

Quitting is Always in Vogue

You know what’s hot? “Switching it up.” You know what’s not (and never will be)? Planting a goddamn flag in the ground and saying “This is mine!” The reason we …

Pro Shop: The DEUCE Bicycle

We’re proud to announce a collaboration with Solè Bicycles. Their headquarters are less than a mile from the gym, and they make beautiful bikes. The custom DEUCE Gym bike is a …