Rule 1: Never Guess Who Will Stick Around
Here’s a little secret that the coaches will never admit. Okay, maybe it’s just me and I’ll speak for myself. When new students enroll in the gym, I often wonder, …
Bathing in Vanilla Culture? Find the Coffee Nerds!
I was recently in a city devoid of any unique cultural expression, albeit music, food, art, or architecture. It was a reminder how homogeny happens quickly in groups that search …
UPDATE: End Quad Dominance Still Relevant
I got a message from a gym owner the other day asking about the back stock of a shirt we produced about a decade ago. The front of the shirt …
Ditching Perfect Intensity for Important Training Volume
From 2021 to 2023, I missed maybe a hundred or more workouts. Here’s how the internal talk track went: “I know what I’m capable of and today I’m not able …
Strong Life Podcast Featured DEUCE Gym
After years of discussing the idea, I finally sat down with renowned strength coach, Zach Even-Esh, for a conversation on his show, Strong Life Podcast. The conversation spans the fitness …