Say “Aye” When You Unsee It

I’ll let you in on a secret of sorts. It’s a lesson I teach other people regarding marketing. The reason I’m telling you is that there’s deeper insight in this

Top Shelf Perspective

I once saw an incredible explanation of context and consumer perspective from a marketing point of view that I think can help us in the gym. The example was of

DEUCE Garage History: Part 1

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See that little round metal thing right there? That’s a floor safe. The key was broken off inside and it’s been in the ground for nearly fifty years. We’ve kept

Your Brand

My work got me thinking about a unique way of looking at ourselves. This past year I’ve started two brands, Functional Fitness on the Bluffs and ORIGINAL Nutritionals. When starting