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The Hardest Rep

As you may well know, coaches end up coaching more than just squats and push ups around here. At the end of the day, we’re attempting to manage the entire

Suffering is Good, Right?

Us humans have an interesting relationship with suffering. On one hand we’re quite resistant to things that are difficult, like say a gym routine or eating healthy. On the other

Perseverance: Failure Repellant

World renown Hollywood producer, Jerry Weintraub, became a millionaire with equal parts savvy and perseverance. In fact, thhe exact moment he became a multi-millionaire came with a single stroke of Elvis

BEWARE! Today is a Bulky Day

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I’ve got to come clean. We talk about strength and conditioning like it’s for everyone. Quite frankly, many men and women come to us wanting to train but they have