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Pursuing Power
The only real problem with claiming that increasing power is the goal of a fitness program is the flood of imagery that may come to mind when one tries to imagine what …

DEUCE Presents: Cold Brew Coffee On Tap
There are some things in life that aren’t negotiable, like squat depth and quality coffee. First, we presented you with the DEUCE Coffee Club. Now, we’re excited to present to …

Quick Guide to Upgrading Your Membership
When men and women join DEUCE Gym, they can be surprised to hear their coach talking them into training less at sign up time. The idea is that we aren’t interested …

Fatal, Natural Human Tendencies
What if I told you a basic human habit could kill you? Welp.. it’s true and it happens all the time. It’s called Normalization of Deviance. The short story is …

Be the Stream
“In the confrontation between the stream and the rock, the stream always wins, not through strength but by perseverance.” — H. Jackson Brown, Author It is funny that this …