CONTROVERSY: Do We Need to Stretch?

There are a ton of activities that most people would classify as stretching. So, let’s begin with a call for quality because this thing isn’t of the same quality of

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Strength Training Insight: Change Plates Forever

I’ve seen it a million times. Guy or gal grinds through a successful (but challenging) lift and wants to make one more attempt. No problem there. Then, they walk over

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To Be (or Not to Be) Observed

Work environments become a forgotten normal no matter how extreme or unique they might be in the grand scheme of things. It wasn’t until a friend casually mentioned how often

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Lift Run Hang Dates Announced, Early Bird Begins

The government has informed us that we will (legally) invade historic Muscle Beach this summer… again. The 5th Annual ‘Lift Run Hang’ event is scheduled for Saturday, August 23rd… And,

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The Self-Sealing Trap of Fitness Industry Perception

There’s a massive number of people who are committed to never working out at DEUCE Gym. Is it 5,000 people? 10,000? I don’t know the actual number of people who

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