weightlifting

Fewer things became more obvious in the fitness industry during quarantine than the quickness that we deferred to the push up as a trusted, accessible piece of fitness choreography. I …

The most famous talent manager in the world built an empire by creating division and scarcity. When it comes to the career of Shep Gordon, there are countless insights that …

Amateur golfers try to put the ball in the hole. The best in the world, however, select a single blade of grass to hit. Marksmen are the same. You don’t …

I think one of the most impressive expressions of fitness is the ability to thoughtfully differentiate the utility of something, and most precisely to the context provided. On a surface …

I heard a quote the other day that has been repeated and repeated in my mind. Hell, I’ve been referencing it with consulting clients for weeks now. I’ve been using …