Retail
The (Fitness) Cart Before the Horse
It was maybe our third year in business when I had an Intro Session I’d never forget. I met with an eager young man curious about joining the gym and …
When Will [I] Ever Learn?
I wrote a letter to myself about ten months ago. It was a reminder to myself about how I get lost in the day-to-day of my life and, conversely, how …
Ladies Only Lifting (No Boys Allowed)
This Saturday DEUCE Garage will be open to curious women of all fitness levels. You’ll learn about the squat, receive coaching, and experience an empowered day of lifting! Twenty-eight women …
Weightlifting: Where Perfectionism Goes to Die
Olympian Mattie Rogers is the only American weightlifter to medal at five consecutive World Championships. She holds the American record in the snatch, clean & jerk, and total. She also …
“Please” & “Thank You” with Clout
I was surprised by his comment when the waiter walked out of earshot. Every industry has its heroes, and I was sitting at breakfast with mine. The man across the …