Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

No Future in a Frontrunner

There’s a moment in any game against an opponent or an athletic bout where there’s still time on the clock, but the winner has been decided. Whether it’s a blow out or just a lead that cannot be overcome, every losing team and individual has a choice to make, and I love observing this crossroads. 

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The Baritone of Human Essences

I was on a conference call yesterday and a gentleman brought attention to the term gravitas. He didn’t cite Webster’s for a definition, but rather he described it like we do when translating a word into another language. He tried to liken it to a feeling for the sake of nuance and I loved it. 

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Coach’s Advice? Curate “Normal”

Welp, here it is. This is my most effective, wide-ranging, universally important bit of coaching. My simple advice is to curate what is considered “normal” in your life. When you normalize health and fitness, achieving and maintaining a remarkable level of fitness isn’t just possible, it’s a robust model that can withstand both small and

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Lift Run Hang Event Releases “Hang Only” Ticket

This Saturday we’re completely taking over historic Muscle Beach for a tongue-in-cheek fitness event for all-levels. With just five days before the action is set to kick off, we’re releasing “Hang Only” tickets to those that are committed to not lifting or running but want in on the social action and free beverages! It’s with

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The One Statement We All Need to Hear

There’s one line that neutralizes any emotional pain or dysregulation. It just so happens to be my therapist’s favorite line.  While I just started a new paragraph mostly because I needed to take a breather from the fact that I just said the previous sentence (eye roll), I meant what I said. I’ve had a

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