Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Our Unscientific, Life Changing Impact

Anecdotal information doesn’t carry much weight in science or in court for that matter. When it comes to life, though, it does.  During Covid, when things began to open up.

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5th Annual Muscle Beach Event Announced, Limited Early Bird Pricing

We’ve secured the date for our 5th Annual ‘Lift Run Hang’ event on Muscle Beach. All-levels movers are welcome to join us Saturday, August 23rd for an unforgettable experience!  If

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CONTROVERSY: Do We Need to Stretch?

There are a ton of activities that most people would classify as stretching. So, let’s begin with a call for quality because this thing isn’t of the same quality of

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Strength Training Insight: Change Plates Forever

I’ve seen it a million times. Guy or gal grinds through a successful (but challenging) lift and wants to make one more attempt. No problem there. Then, they walk over

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To Be (or Not to Be) Observed

Work environments become a forgotten normal no matter how extreme or unique they might be in the grand scheme of things. It wasn’t until a friend casually mentioned how often

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