Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

8-Week Course Addresses Key Longevity Markers

When Dr. Garielle Lyon said that “muscle is the organ of longevity,” strength coaches around the world rejoiced. The facts are staggering around aging. Adults will love 3-5% of their

Read the Blog

Post-Fire PCH, Volatility, and the Human Experience

Pacific Coast Highway will never look the same. Anyone who knows me knows I take pride in taking Tuesdays off to go to Malibu. Last week was my first time

Read the Blog

For Your Consideration: the Challenges

They say the best goal setting methodologies include acknowledgement and plans for the inevitable trials and tribulations along the way. You heard that right. It doesn’t pay to see only

Read the Blog

The Fitness Industry’s Achilles Heel

It’s not the fads. It’s not the methodologies. It’s not even the bad marketing. The fitness industry will forever be hamstrung by one fatal flaw. Almost no one in this

Read the Blog

Challenging Braces, Orthotics, and Other Crutches

What’s the difference between a tool and a crutch? The nuance here is profound, but it’s worth exploring nonetheless. While I’m not a doctor and if you wear orthotics, maybe

Read the Blog