Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Is Cool Courageous?

This may be an odd premise at first glance, but I feel strongly about the requisite courage required to, in fact, be cool. I had a business conference call recently with multiple parties collaborating and the main goal for working together is designing a “cool” experience. The main impediment to achieving our goal, in my

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3 Keys to Deciding When to Rack the Bar

Kenny Roger’s knew he was using metaphor in his hit The Gambler. Of course, he likely was making a reference about life rather than training. That said, anyone who has spent a considerable amount of time under a barbell knows about the mental tug-of-war in deciding if you’ve got a lift made or not. To

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DEUCE Racing: Stef Weisseisen vs. The World

One of our very own is taking on the world this evening in the 2021 World Indoor Rowing Championships. Stefanie Weisseisen-Lund secured one of just thirteen spots to race for the title in her category. Stefanie is a lightweight competitor with a qualifying 2000m row effort of seven minutes and forty seconds.  With the pandemic

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The Usual Route; In Reverse

Look, I’ll be honest. While there are thousands of these blog articles, the topics aren’t that wide ranging. I’m only interested in so many things and you could argue that the most meaningful lessons come from a small(ish) set of principles. One of the topics I’m most passionate about is at the heart of the

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WHEN CONSENSUS KILLS

Make no mistake that small, passionate teams are responsible for most any remarkable impact on the world. After all, it’s these potent groups that go to the moon, change industries, and save lives on the operating table. Small, high performance groups are often able to have such success because of uniquely powerful purpose and curated

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