venice

Our latest artist collaboration is with world-renowned tattoo artist, Charly Reynoso, of Black Diamond Tattoo in Venice Beach. The unisex tee features his art on the back and “Killers Only” …

During the summers I find myself in a backyard playground of fitness with some of the world’s most interesting people. The training consists of neck deep submersion in ice baths, …

We have a litany of incredible educational resources under the Hold the Standard umbrella. Some of them are FREE and others cost a pretty penny. ‘Developing an Unbeatable Culture’ is …

After being taken by emergency helicopter off of Pacific Coast Highway from the scene of a terrible motorcycle accident, Scott Pellegrino was in a coma with nearly every bone in …

There are a number of different characteristics that create the unique mosaic that we all are. One of these characteristics has particularly powerful effects on how you experience your world …