venice

Pleasure in Suffering

In French, jouissance is a word for enjoyment. Generally speaking, this term can be used to capture any kind of physical, mental, or spiritual pleasure. While pleasure is good, us

Your Brand is Your Breakthrough

Last week I received an interesting phone call. A well-known self-made billionaire needed a full time trainer and given our capacity to develop a volume of quality coaches, we’d be

Crossing the Line

Remember the story of the Alamo? Well, if you don’t let me share a tiny detail from the epic battle with you that might be worth paying attention to. Legend

Progressive Overload

While if you’re a student, you aren’t necessarily responsible for understanding the science behind how effective strength and conditioning works but sometimes it helps. One of the most basic training