[Pro Shop] Standard Holding Nic-Nacs
We’re excited to announce the launch of two new products in the pro shop and the online store. Both certainly hold the standard. The first is a new run …
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Let’s Make a Deal
The GPP training today invites a secondary level of adaptation. Sure, the sweat and hard breathing will evolve your physiological self by improving your fitness, but what if you could …
The Readiness Quotient
I once met an elite powerlifter who had something to say about the often unspoken side of his sport. For guys who squat over 1100 pounds, there isn’t much chatter …
A Battle of Expectations
Think about this. If not meeting the level of expectation of a customer meant losing the customer, a business would lose all of the customers who had higher hopes for …
“I Don’t Like Cheese”
No, I really don’t. It’s been a hard, fast truth for me since I can remember, too. Macaroni and cheese? Never. I wouldn’t even sit next to my brother when …