hold the standard

Say “Aye” When You Unsee It

I’ll let you in on a secret of sorts. It’s a lesson I teach other people regarding marketing. The reason I’m telling you is that there’s deeper insight in this

2020 Summit Dates Announced

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The two day adaptive leadership course is moving to a recurring host site model. Shrinking the number of events and making them more of a destination, the course will meet

HTS Summit Forces Reflection

The largest, most diverse Hold the Standard™ Summit in history went down this weekend. The two day course for leaders has made an impact in six countries for countless industries. The

Culture: A Group of Leaders

When it comes to the success of DEUCE Gym, the element that is most often referred to is the culture. DEUCE has no remarkable amenities. The gym is quite small,