Nutrition

My Front Row Seat to How Ineffective Motivation Is

“Cool story, bro.” I’ve seen it a million times. Motivation functions like an emotion. Just like joy, frustration, sadness, or elation, it is in constant motion. These emotions aren’t blowing

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Where’s the Line with Fun & Fitness?

This is a multi-billion dollar question. After all, the absolute bonfire of American money that we set ablaze each year engaging in a fitness industry that’s all but ineffective totals

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We Remain Unchanged & We Have Our Reasons

They say 51,000 cars a day drive by our Venice location each day. Nearly all of those cars are filled with people who want to be more fit and have

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The Danger in Identifying as “Fit”

There’s one surprising mentality that ends horribly at the gym. After nearly 15 years of doing this, I find that students who identify as fit people are uniquely positioned for

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The ‘No Look’ Method Fails (Again)

I used to hate looking at my bank accounts. Going through the financial woes of doing a startup is pretty tough on any checking account. So, I created a remarkable

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