Going Right

Dividing the Audience with Alice Cooper

Pop quiz! All of the sudden you’re a manager of an average musician. Your client has modest talent and his music isn’t very good. Despite the circumstances, how can you

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How to Win Stupid Prizes 101

The first time the man came into the coffee shop screaming, I slid over on the bench seat to make a clearer path to the door. Another patron ushered the

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The Baritone of Human Essences

I was on a conference call yesterday and a gentleman brought attention to the term gravitas. He didn’t cite Webster’s for a definition, but rather he described it like we

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A Billion Dollar Business is in Trouble Because It Didn’t Use Google

Let’s talk about big, important things, shall we? To make things more exciting, we will include a billion dollar franchise, fame, and the media to boot. It would be nice,

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How to Leave the Trenches of Any Ideology

It seems that the easiest, most typical thing you can do in 2021 is to be entrenched in a polarizing opinion. No one wants to be stereotypical. It seems, however,

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