Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

4 Undeniable Truths from the DEUCE Blog Archive

After nearly 3700 blog entries, some things get loud. I’ve written about leadership, pain, movement, failure, freedom, trauma, performance—and somehow it all points to the same few truths. Consider this

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Learning Makes Fools of Us All

It’s funny, isn’t it? The more we seek to know, the more we’re reminded of how much we don’t. After finding some old YouTube videos of me proclaiming my knowledge

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Is Poetry Dead in 2025?

Could you guess the most commonly shared poem on this website? Rudyard Kipling’s “If” has been a staple read to revisit in my life and I recently read it to

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A Gathering for Men Set for Sunday

You can’t rush smoking a cigar. And, that’s the point. We’ve been doing DEUCE Gentlemen’s Nights for more than a decade and it’s never about the food or the golf

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Santa Claus, the Easter Bunny, and Theoretical Leadership

One of the biggest punchlines in humanity is the monumental divide between understanding theory and experiencing it. Leadership comes to mind as one of the most classic cases.  There are

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