Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Lift Like a Lady: A Day of Strength, Sisterhood, and Empowerment

There’s something powerful that happens when women gather with purpose. It’s in the shared smiles, the nods of encouragement, the steady rhythm of breath and effort, and the quiet understanding

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Going Beyond the Surface: The Repeating Question

“Don’t do your witchcraft on me!” The barista was only half kidding when he realized I was in Amsterdam for a Neuro Linguistic Programming Master Practitioner Course. In my opinion,

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Dividing the Audience 101

The following is an excerpt from Leadership Laboratory. A private group of 100 leaders from around the world who are building their leadership capacity and developing better teams & organizations.

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Lift Run Hang 2025: 7 Days Remain for Early Bird Pricing

This clock is ticking! And, if you beat the buzzer, we’ll gift you $50! Seems like a good deal, right? NOT SO SERIOUS, BUT SERIOUSLY FUN.  The event is simple.

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Illogical Amounts of Human Hangouts Needed

“Pete’s?” It was always an obvious yes. After morning class in Palisades Park, we’d head to Pete’s Coffee on Montana. Most coaches and students alike met here after class like

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