DEUCE Turns 15 Years Old Tomorrow
The long winding road to where we are today is a story as long as it is interesting. In April of 2011, the park program began briefly on El Medio …
Extracting Learning 101: Presence Isn’t Enough
The moment I was walking on my college campus as a sophomore and recognized another kid from my neighborhood enrolled as a freshman, I stopped in my tracks. “So, that …
Rule 1: Never Guess Who Will Stick Around
Here’s a little secret that the coaches will never admit. Okay, maybe it’s just me and I’ll speak for myself. When new students enroll in the gym, I often wonder, …
Bathing in Vanilla Culture? Find the Coffee Nerds!
I was recently in a city devoid of any unique cultural expression, albeit music, food, art, or architecture. It was a reminder how homogeny happens quickly in groups that search …
UPDATE: End Quad Dominance Still Relevant
I got a message from a gym owner the other day asking about the back stock of a shirt we produced about a decade ago. The front of the shirt …