NEW DROP: “We Train Hard for This Lifestyle”

It’s easy to lose the plot. You love training in the gym and soon you forget why you do it. Here’s your reminder that the point of training at the

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Join the #HoldTheStandard mailing list. Train harder than you ever thought possible with a community you never knew existed.

Quick Tip: How Breathing Affects Your Heart

If you’re going to do something 22,000 times a day, you might want to be in on the joke. Yes, the numbers show that you’ll likely take more than 20,000

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One Man’s Trash is Another Man’s [Billion Dollar Company]

Do you know the history of Kingsford Charcoal? You’d be floored. The 104 year old company owns 80% of the market and does billions of dollars each year, but it

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We Fixed Our Sign

A sign hangs on a rusty gate at 110 Lincoln Blvd in Venice, California. The text carved into the wood reads, “motivated people only.” For a long time, that sign

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Getting to the Other Side of Complexity

Skill development tends to follow a certain progression. This was first brought to our attention from our friend, Carl Paoli, whose career in coaching is unmatched. In his, Simple-Complex-Simple progression

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