Celebrate Independence Day with DEUCE!
No, you won’t have to do some hellacious workout in the yard. We’re keeping it simple and you’re invited! Get a pump, go to the beach. It’s that simple. We’re …
Liking HIIT Doesn’t Make It Effective
Harsh? Maybe. But, at this point, it’s important to fight for truths in the murky, fraudulent world of the fitness business. Liking things is great. I like chocolate, but liking …
The Golden Era of Programming Culture is Over
In our continued effort to develop remarkable coaches, our coaches development program, Coach’s Prep, hosted renowned strength coach, Chris “Tex” McQuilkin a few weeks ago. In his lecture, he reaffirmed …
Venice Beach Gym Rewards Consistency with Vacation Home!
Did you know that men and women who go to the gym twelve or more times per month have dramatically different results than folks who come less? Statistically, twelve is …
Hot Take: Lifting Barbells with an Attitude
I remember falling in love with weightlifting when I saw the professionals who lifted with attitude. At the time, there was a movement of sorts at Cal Strength where several …