The Most Common Gym Misconception

Maybe the most common misconception about the gym is that it’s a place of evaluation. In reality, judgement of others interpersonally almost never comes up. Testing physical capacities even rarely

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Babe Ruth’s Most Cringe Maxim

There’s a famous quote that has always bothered me. It’s not because it isn’t true, either.  It’s just too cringey.  If it were 15% less cringy I’d probably share it

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PODCAST: LA’s King of Specialty Coffee Discusses Deliberate Practice

In this episode of the Hold the Standard Podcast, I sat down with legendary barista and café owner Christopher “Nicely” Alameda better known simply as Nicely to talk about craft,

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NEW Drop: Timeless DEUCE Gym Socks

We’ve partnered again with WELD to deliver the best classic gym sock possible. The red stripes and diamond “2” logo will have you feeling prideful about your favorite gym and

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A Micro Strategy to Change Your Experience Our Current Macro Dumpster Fire

Life got you feeling in shambles? If you’ve turned on the news or opened your social media feeds, you’re likely feeling like life is tough right now.  Frankly, it’s pretty

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