wine

Here’s a classic metaphor in our industry. Imagine a shooter tasked with firing ten bullets as quickly and effectively at a paper target down range.  In the first example, a …

This past weekend I was fortunate enough to travel to the Bay Area to speak to a room full of people about my book, Going Right: A Logical Justification for …

Collectors are quite a breed. Collecting this and that to seemingly no end. After all, who can really have all of the trinkets or baseball cards or whatever for that matter? …

I once saw an incredible explanation of context and consumer perspective from a marketing point of view that I think can help us in the gym. The example was of …

It’s our view that the holidays are often an odd game of ‘one-upmanship’ for running events. When the 5K didn’t cut it, it became a 10K. Now, triathlons have become …