When Maxims Don’t Help

Do you ever notice that the books get written after the war? That’s because when you’re fighting for your life, you’re too busy with the immediacy of the task for book writing.

The Digital Future for DEUCE

The COVID-19 crisis gutted the fitness industry and in an effort to bring performance training in a new context, we rolled out two new training initiatives that would make the

[VIDEO] PR & Chill

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I was fortunate enough to be featured by our good friends at TrainHeroic. The topic of the segment was the psychology of taking on a max effort in the gym