It’s Open Season!

Each year CrossFit hosts a contest of fitness called the CrossFit Games that crowns the fittest man, woman, and team on the planet. This process begins with an international event called the CrossFit Open where hundreds of thousands participants take on a series of tasks in a test of their fitness.  DEUCE Garage (110 Lincoln

Read the Blog

Let DEUCE coach you

Join the #HoldTheStandard mailing list. Train harder than you ever thought possible with a community you never knew existed.

The Mechanics of Meditation for Better Leadership

Whether you meditate or not is beside the point. If you are an avid meditator, however, you’re in luck because there are elements of the meditative process that have direct implications on leadership. Simply put, meditation does the thing that great leaders do. Meditation is simply a practice of observation. While there are numerous styles

Read the Blog

DEUCE Breath & Exposure 101 Begins Monday

There’s a hidden oasis at 110 Lincoln that combines natural Earth tones, intentional breath, ice, and sauna work. Starting Monday March 8th a small group of men and women will begin an 8-week course to practice the intricacies of performance breathing and exposure work.  DEUCE Breath & Exposure 101 isn’t just an education, it’s an

Read the Blog

MARKETING CASE STUDY: BRIDGING THE GAP ON PERCEIVED VALUE

The following is in reference to a DEUCE University course called Business Prep 101. This course teaches universal principles that are vital to the living case study we call DEUCE Gym. To understand effective marketing, we need to understand the mind of the consumer. Humans have countless self-preservation mechanisms at play at any given time

Read the Blog

You Don’t Have an Issue

The next time you find yourself saying you have an “issue” with [insert person/place/thing], check yourself… Is your issue really with someone/some place/some thing else, or might it be better described as a lack of resolution on your part to process an obstacle? Perhaps it’d be advantageous to forfeit labeling that suggests a deterministic possession,

Read the Blog