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Pro Shop: The Official Fake Gym 2.0 Tee

The legacy of DEUCE includes some humble beginnings in a Santa Monica park. In those days, the “gym”, which had no walls or an address, earned a nickname: the Fake Gym. When the COVID-19 crisis shut down the gym industry, we quickly pivoted and the massive guerilla fitness efforts felt like our “fake gym” roots. ENTER: Fake

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What’s Left for Negotiation Loses

You’ve heard the policy turned figure of speech, “We don’t negotiate with terrorists.” Well, not to be dramatic, but we all have a terrorist inside of us. Our psychology is polarizing and complex. Our strengths have shadows. The lines between our good and our evil (yes, you have evil inside of you) are much thinner

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Carrying the “Football”

Carrying the “Football” Did you know that since Dwight Eisenhower was in office that an aide has carried a briefcase called the “football” with the President anywhere he goes? The meaning of this briefcase changed to its current context during the Cuban missile crisis and continues to be used to this day as a national

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Painting the Golden Gate Bridge

We’ve all heard and (at least, subconsciously) fear the life of Sisyphus, living in an endless loop of work to no real end. We make light of the pointlessness of our stereotypical work life with cult classic movies like Office Space, where employees’ most significant conflict comes from the copy machine and employees are forced

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Lumbar Spine Issues Be Gone

If you imagine yourself as a skeleton, you should be able to see the general structure of bones that makes up your shape. I’d hope, at least, that you’ve seen enough Halloween decorations to get the gist. Take a quick scan of your structure, and you’ll notice that your trunk, or the space between your

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