President’s Day Community Workout

President’s Day Community Workout

12

Feb

2020

Monday is President’s Day and we’ve got something special for you. The regular schedule will be in effect, but the noon class will be an extended ‘Hero Workout’ experience. That means you can come to your regular training just like any other Monday or, if you have the day off, you can join us for a big, fun communit ...
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Guardrails for a [Life] of Adjustments

Guardrails for a [Life] of Adjustments

11

Feb

2020

Coaches’ development is an integral part of what we do at DEUCE and yesterday I was in a feedback meeting with a coach offering a framework that I find helpful for communicating movement standards to a room full of people. Soon after sharing the framework I did what my brain loves to do and looked for the essence of the f ...
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D-E-U-C-E Episode 7: Coach Lacey v Coach Embo

10

Feb

2020

DEUCE Media’s favorite web series is back! The game is “DEUCE.” Much like the classic basketball game “HORSE,” missed efforts earn a letter. The first player to earn D-E-U-C-E loses. The game starts with a chug off. The loser gets a letter. The winner chooses the first challenge. If you call your shot and mis ...
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Trending now: Technicians

Trending now: Technicians

7

Feb

2020

The other day I got hung up on the word arbitrary.I know that’s weird, but stay with me. I started questioning the upside (if any) of random examples. Like, when would intentionally using something generic be more useful than something specific? Isn’t the intent of an example to rein in (not out) on the i ...
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[PRO SHOP] Strap Up, DEUCE Style

[PRO SHOP] Strap Up, DEUCE Style

6

Feb

2020

Our latest drop is a Hold the Standard strength kit. The accessory line-up includes knee sleeves, wrist wraps, and even grips. You can squat heavy, press weight, and kip your heart out in these bad boys. Each piece comes with the classic DEUCE triangle two logo. There's limited supply, folks. SHOP N ...
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Can You Lose with the Best?

Can You Lose with the Best?

5

Feb

2020

With a minute and twelve seconds left on the clock, the fate of the San Francisco 49ers was all but sealed. They would lose to the Kansas City Chiefs in the Super Bowl. I knew that, they knew that, and the millions watching around the world knew that. I guess I took moments like this for granted when I was an athlete. ...
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A Friend Tags Along in February

A Friend Tags Along in February

4

Feb

2020

Did you know that for the month of February you can bring an accountability buddy along with you to all DEUCE Gym locations? It’s ‘Accountability Buddy’ Month! What this means is you can choose one friend to mirror your current membership level free of charge. Does it sound like there’s a catch? Well, there’s ...
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Hack-a-Shaq & a Strengths Focus Fallacy

Hack-a-Shaq & a Strengths Focus Fallacy

3

Feb

2020

“Focus on your strengths,” right? There’s a whole business consultancy, airport-book-store racket out there encouraging people to learn their strengths and to double down on them. It’s sells, too, because who wouldn’t want to be relieved of having to pay attention to one’s less flattering attributes, right?  ...
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How ‘Wee Man’ of MTV’s Jackass Inspired DEUCE

How ‘Wee Man’ of MTV’s Jackass Inspired DEUCE

31

Jan

2020

I’d walk into ET Surf Skate Snow to get a new pair of skate shoes. The shop, which still is coincidentally around the corner from where DEUCE Athletics is now, would be where I bought my first skateboard & later my first surfboard. The year was 1998. I was 13. One of my favorite things about getting a new pair of kick ...
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PRO SHOP: LIMITED EDITION ‘Doing It’ Tee

PRO SHOP: LIMITED EDITION ‘Doing It’ Tee

30

Jan

2020

We're fresh off of a successful showing at the LA Fit Expo where, amongst other things, we launched our "doing it" campaign. The purple "doing it" tees are all but sold out (available in store only), but the grey and gold tees are now available to the public. The back of the tee features our three location cities (Veni ...
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