Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

On Sucker Free Newness

As a kid I paid attention to cars much more than the average person. It was a specific interest of mine. I’d notice and keep track of cars in my head, especially nice ones. It was at a young age that my hyper-awareness for cars accidentally led me into marketing and subsequently psychology.  Let me

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Industry Redundantly Leaves No Stone Unturned

Not to completely downplay what we do, training isn’t complicated. Jane Fonda, Tae Bo, Jazzercise, Slow Training, P90X, Spin, the Bow Flex, Water Aerobics, the Shake Weight, Jogging, the NordicTrac, the Tracy Anderson Method, Barre Method, Orange Theory, Thigh Master, and F45 are just some of the fads that have risen in time the world already knew

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When Maxims Don’t Help

Do you ever notice that the books get written after the war? That’s because when you’re fighting for your life, you’re too busy with the immediacy of the task for book writing. Remember, all the maxims and adages get told outside of the throughs of the tragedy that informs them. All the rigumroll about “tenacity” and the value of

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The Digital Future for DEUCE

The COVID-19 crisis gutted the fitness industry and in an effort to bring performance training in a new context, we rolled out two new training initiatives that would make the need for a brick and mortar gym obsolete. This included the Digital GPP at Home Training that comes daily, including what you see programmed below,

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Small Details are Sexy

Here’s the thing. The difference between moving great and just moving OK isn’t that much, especially to the naked eye. A mediocre execution of the hang power clean gets the job done, would likely never do any harm to you, and wouldn’t get in the way of you getting plenty fit. The same is true for any

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