Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability. Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today. Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.

Hofstede’s Cultural Dimensions Meets COVID-19, Open Gym

To be quite frank, I swing strongly towards individualism on the individual-collective continuum. The most famous tool for evaluating this spectrum on a national level is with something called Hofstede’s Cultural Dimensions. The United States is stereotypically individualistic in its value structure and worldviews. For example, many Central American countries like Panama and Guatemala are examples

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The Call That Never Comes

Everything I am about to say is incredibly obvious. Despite being remarkably obvious, the impact of what I’m about to say is rooted in that fact that this information is rarely considered. As a result, many of you reading this sentence are misinterpreting an important part of reality. So, here goes it. You don’t receive

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‘My Company Story’ Features DEUCE Gym

It was a pleasure to be welcomed into the rarified air of the My Company Story family of featured companies. The host, Don Burdge, is the chairman at the peer advisory board, Vistage. I was able to sit with him for a potent, even surgical, conversation about what makes DEUCE Gym tick.  The conversation is

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Ideas (Still) Worth No Points

It’s the executioners that we need. With record levels of projection and the pseudo-transparency of life found in social media, it seems like excellence has never been closer. Meanwhile countless folks who specifically won’t do a thing will utter “I could do that” to themselves.  In recent interview, the founder of Vita Coco, Michael Kirban,

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DEUCE Won’t Name Its Price

DEUCE Garage in Venice Beach might be the only gym in normal operation within a short commute of millions of Angelenos at the moment. Unlike our brother and sister gyms, DEUCE Backlot in Hollywood and DEUCE Athletics in Hermosa Beach who are closed due to mandated closures of indoor fitness centers, our unique outdoor space makes it possible for us to

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