Happy Halloween

Happy Halloween from everyone at DEUCE Gym! It’s been a tradition for seven years now that we train in costume on Halloween and it’s up to you to keep the streak alive. Join us for a day of deadlift PRs in costume!   Logan Gelbrich @functionalcoach

Disagreeable Discourse

Several weeks ago I was fortunate to have coffee with a legend in strength and conditioning. While I anticipated the meeting to be inspiring and cordial, it delivered much more. We argued. I don’t mean we argued in that we attacked each other and experienced anger towards one another. What I mean is that rather

DEUCE Athletics Invades Hermosa Beach

Look out! Hermosa Beach will now ‘hold the standard’ as DEUCE Athletics expands its coaching-centric strength and conditioning facility on Pacific Coast Highway. On October 1, 2014, two of our prized young coaches, Ronnie Lopez and Chris Pascual, agreed to an opportunity that would change their lives forever. A family friend of mine, former MLB scout,

Summit: How to ‘Hold the Standard’

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The video above is a visual introduction to the ‘Hold the Standard’ Summit that is making its way around the world educating leaders who are hungry to inch towards their organizational potential. The next stop of the Summit tour is Sydney, Australia and rumors are swirling of the first ever United States seminar in the

PRO SHOP: STR/KE Movement Collab Shorts

We’re excited to announce an exclusive creation with STR/KE Movement. These limited edition shorts for men and women are available both in-store and online for international shipping.  For the men, the ‘Metric Short’ comes in both lunar grey and phantom black. For the women, the ‘Fold Short’ comes in phantom black. Both shorts proudly don